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Channel: Neil Tortorella – HOW Design
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Acing the Pitch: How to Pitch New Clients

Editor’s Note: This article was originally featured in the December 2007 issue of HOW Magazine. Pitching new clients is an intimidating—but crucial—part of the design game. That’s why you need a...

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Designing the Next Iconic Logo

We all know those logo designs that stand the test of time—older marks that still compete with the best of today. The names Paul Rand, Milton Glaser and Ivan Chermayeff come to mind, along with scores...

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The Right Way To Protect Your Work: Copyright Law & Usage Rights for Designers

Here, Neil Tortorella offers a brief overview of design copyright law and intellectual property rights for creative professionals. As a graphic designer, copyright is vested with the creator (you) upon...

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